Today was the rumored date for the Android 4.4 update to hit US Cellular's Moto X, and in this case the speculation was right on the money. Motorola has updated the help page and release notes with OTA details, and Motorola's Punit Soni also confirmed the rollout on Google+.
Android 4.4 is going to reach users in stages, with the first phase starting today. There will be some improvements specific to the Moto X in this update, not just the usual KitKat stuff.

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Android 4.4 Rollout For The US Cellular Moto X Starting Today was written by the awesome team at Android Police.